PointsandPrizes.com: Redesign Results in Improved Site Navigation

Scottsdale, AZ / June 5, 2007 — Everyone loves to win, but the chances are typically pretty slim … until now. Winning prizes is super easy at SheKnows.com and its partner websites. SheKnows announces the launch of Points & Prizes (www.pointsandprizes.com) where web surfers can earn gifts simply by clicking through SheKnows.com and SheKnows’ partner web sites: ChildFun.com, ColoringBookFun.com, FamilyCorner.com, MomsMenu.com, MakingFriends.com, MainStreetMom.com, iChef.com, ChefMom.com, PregnancyandBaby.com and PregnancyFashion.com.

Here’s how it works: Visitors go to pointsandprizes.com and register. Once they’re signed up, they start visiting SheKnows.com and the SheKnows’ partner sites. Point codes are nestled into Points & Prizes banners on these sites. There are other ways to rack up points too: signing up for free e-mail newsletters on both SheKnows.com and the partner sites, and looking for point codes within the newsletters; telling a friend about the site; joining in on a message board discussion to discover more points; signing up for a contest; and searching the comments on SheKnows Photo Zone for hidden point words.

Members will start accumulating tons of free points to use to raid the prize box for things like DVDs, CDs, clothes, gift cards, books, calendars, planners, beauty products and much more. There is no limit on the number of prizes one can win.

The PointsandPrizes.com recent redesign is inviting, has improved site navigation and features new flash technology that highlights prizes on the home page. The site also has new features such as the ability to search for specific prizes and exclusive contests just for site members.

Points and Prizes has also realized recent success with the distribution of a newsletter to more than 8,000 double opt-in subscribers.

http://sheknows.com is currently the number 8 women’s community on the web, according to comScore MediaMetrix’s April 2007 report, and attracts more than 4 million unique visitors each month.

SheKnows is composed of a network of websites that include PregnancyandBaby.com, an online resource for prospective, expectant and new parents; PointsandPrizes.com, a loyalty program where readers can collect points and pick their own prizes; FamilyCorner.com, full of ideas and fun for the whole family; ChefMom.com, a recipe exchange site chock full of cooking advice; Hairboutique.com, the best and most complete resources for hair; FabulousFoods.com, a comprehensive food and cooking site; Coloringbookfun.com, the largest free source of coloring pages on the Internet; and iChef.com, one of the top ten cooking websites.

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